Marketing Week

Direct Line Group recruits Confused.com’s Sam Day as interim CMO

Direct Line Group has appointed Confused.com’s former top marketer as its interim CMO to “help prepare the business for its next growth phase”. Samuel Day spent almost six years as CMO at price ...
Business Wire

Guardian Capital Partners Exits Portfolio Company, Direct Line Global, to CBRE Group, Inc.

WAYNE, PA.--(BUSINESS WIRE)--Guardian Capital Partners (“Guardian”) is pleased to announce the sale of its portfolio company, Direct Line Global (“Direct Line ...
Marketing Week

Direct Line claims price comparison launch is a ‘key pillar’ in corporate strategy

Direct Line Group has introduced three new Direct Line branded motor insurance products on price comparison website (PCW) Compare the Market. Covering a range of cover options from ‘essential’ to ...
The Financial Times

What next in Aviva’s bid for Direct Line?

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Two of the biggest names in British insurance are locked in a takeover tussle that has the potential to redraw ...
Wall Street Journal

Direct Line Agrees to Aviva’s Sweetened $4.6 Billion Takeover Offer

Direct Line agreed to an improved takeover bid from Aviva AV-1.26%decrease; red down pointing triangle valuing the nonlife insurer at 3.61 billion pounds ($4.61 billion), the companies said. Insurer ...