Xbox is undergoing a major reset, shifting from a console-focused brand to a global ecosystem built around several new core ...

Jason Ronald provides a direct response, signaling continued commitment to in-house console hardware under Project Helix.

Where does this leave Xbox, a console turned multi-device platform whose meaning has been diluted by constant strategy pivots ...

At the core of Project Helix lies its hybrid gaming system, designed to eliminate the traditional divide between PC and ...

Xbox leadership has acknowledged weaknesses in its PC presence and player dissatisfaction, unveiling a new strategy built on four pillars: hardware, content, experience, and services. The plan ...

TL;DR: Microsoft's Xbox Game Pass generated nearly $5 billion in FY25, driving 21% of Xbox's $23.5 billion revenue. Xbox reports double-digit growth in game transactions and record developer payouts, ...

Learn more about Asha Sharma’s leadership and whether Xbox exclusives may return, alongside shifts in the platform’s ...