YouTube is one of the most powerful platforms for music discovery, with its recommendation engine influencing what billions of users hear daily. For artists, learning to work with this system—through ...

In 2026, creators, analysts, and music marketers are sharing targeted tactics to improve YouTube and YouTube Music recommendations for both casual listeners and independent artists. Advice ranges from ...

New research from Mozilla shows that user controls have little effect on which videos YouTube’s influential AI recommends. YouTube’s recommendation algorithm drives 70% of what people watch on the ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

New information about how various factors influence YouTube’s video recommendation algorithm is revealed by members of the team responsible for working on it. Having only been implemented in 2016, we ...

YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users. The YouTube team published a similar video ...

YouTube's algorithm is recommending videos that viewers wish afterwards that they hadn't seen, according to research carried out by Mozilla. And at times, found the report, the algorithm even ...