In an effort to come to a better understanding of just what social media is worth, it’s important to actually segment out and track social media traffic. With a set of filters, a few goals, and a ...

If you upload videos to YouTube in a business setting, presumably you want those videos watched by a particular target demographic. If successful, perhaps you'll get all the feedback you need in the ...

This is the second in a two-part entry level tutorial of YouTube Analytics (YTA). In the first article, we detailed how to access the analytics and gave an overview of the interface and operation. In ...

Are you exploring a career in data analytics or aiming to advance in this ever-evolving field? You may have questions about the essential skills, how to craft a compelling portfolio, or strategies to ...