In March 2026, Apple did something it hadn’t done since the mid-2000s: it released a laptop for the price of a mid-range iPad ...

On Wednesday, all of that changed when Apple announced the MacBook Neo. The new 13-inch laptop, powered by the A18 Pro chip, cuts the starting price almost in half. And, when you think about it, that ...

After months of leaks and rumors, Apple has finally taken the wraps off the MacBook Neo. While much of the buzz surrounding it focuses on specs and pricing, Apple has quietly delivered something just ...

John Ternus, who becomes Apple’s new CEO in September, is currently the company’s senior vice president of hardware ...

Apple's MacBook Air is one of its most popular laptops for a reason. The laptop has remained slim and lightweight since it's iconic introduction, and as of the release of Apple's M-series chips, ...

Apple has had a strong trackpad game for nearly two decades. The multi-touch trackpad in the original MacBook Air from 2008 was a leap forward. Other laptop trackpads had tracking surfaces for mousing ...

Forbes contributors publish independent expert analyses and insights. When Greg Joswiak, Apple’s Senior Vice President of Marketing, posted on X that something was on its way, everyone thought it was ...

If I had a nickel for every time over the past two decades that I’ve heard someone say, “Apple is many things, but affordable isn’t one of them,” I’d probably have enough to buy the latest 16-inch M5 ...

The MacBook Neo, priced at $599, is Apple's most affordable laptop. YouTuber Marques Brownlee hailed the MacBook Neo as a major market disruptor. Its release has sent shockwaves through the tech ...

Apple just unveiled a bunch of updated products, including new iPads, refreshed MacBooks and even an update to its most affordable iPhone, the iPhone 17e. But the announcement that’s getting the most ...

The move will surely affect Apple's gross margin, which has climbed substantially higher over the last few years. Its ...

Framework's sleek new Laptop 13 Pro is built for power users, but it shares similar ambitions to the Neo: Windows users ...