When it comes to how we think about the markets (and beyond), we must also think about the assumptions we’re making. Indeed, poor outcomes often result from misguided assumptions, sometimes adopted ...

Key performance indicators (KPIs) are the foundation of qualified decisions. It doesn’t matter if you’re testing a concept, bringing a product to market, introducing a new feature to a mobile ...

Everyone is familiar with the old adage about what you get when you assume something—probably not appropriate for print, but there is little doubt of what you are thinking right now. Unfortunately, ...

Businesses make investments just like private individuals and want to know how much they can expect to gain from those investments. Assuming a specific percentage of investment growth over a set ...

Let’s look at how this works. I have a quick story for you, then a question. A bus driver was heading down Van Ness Avenue in my home town of San Francisco. He went through a stop sign without even ...

I have been listening to the way my students talk about their cases lately. They would tell me what the intention behind their questions was, and what they were thinking or feeling at a particular ...