Budweiser has long been an American treasure, but did you know much of its history is hidden on its label? Here's what you ...
In addition to the regulatory requirements imposed on beer labels, as discussed in the Anatomy of a Beer Label: Part I on COLAs, and the intellectual property protection offered by trademarks, as ...
This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now. As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way ...
Breweries know that their beers, like books, get judged by their covers. These local brewers have teamed up with artists to bring you community-focused brews with cause-forward labels you can wrap ...
“I have a theory that most of design, in general, is the creation of affection,” says Milton Glaser, the 84-year-old graphic-design legend, who created the I ♥ NY logo. When it comes to craft beer, ...
These are good days to be a beer drinker. With more than 2,400 breweries currently in operation, the beer consumer has never had more options and variety in the marketplace. There is something for ...
Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer logo, packaging plays a major role in alcohol marketing. Such immediate discernibility applies to beers, too. Take Budweiser's ...
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