The overarching change with GA4 is that marketers will better understand how prospects and customers engage with their various digital properties. Google Analytics 4 presents a new way of collecting ...

The Fast Company Impact Council is an invitation-only membership community of top leaders and experts who pay dues for access to peer learning, thought leadership, and more. BY Melissa Puls The Fast ...

Digital marketing company Yes Lifecycle Marketing announced the release of a new data-driven communications platform on Monday that tracks customer engagement and behavior in real-time. Yesmail360i ...

A new consulting firm focuses on the systems behind customer experience, helping organizations design CRM architecture, ...

ServiceSource, a recurring revenue management platform and solutions provider, announced that its Scout platform is now available on the Marketo LaunchPoint app marketplace. Scout’s predictive ...

With its new Cloud Services track, Qlik looks to expand its channel efforts beyond traditional reseller activity by offering opportunities and incentives for co-seller and influencer partners.

INDIANAPOLIS-- (BUSINESS WIRE)-- MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle, today announced the launch of the MetaCX platform, the first collaborative ...

Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

Pictured above is Alain Carcasses, COO SkyThread; Jean-Marc Lemaitre: EVP of Customer Success, SkyThread; Adrian Paull, VP Customer Excellence, Commercial Aviation Solutions, L3Harris; Mark Roboff, ...

SAN DIEGO--(BUSINESS WIRE)--A new global study, “Invest In Customer Insights To Drive Business Growth,” commissioned by Teradata (NYSE: TDC) and Celebrus and conducted by Forrester Consulting, finds ...

As credit card transactions are falling and lending products are becoming even more important, banks are fighting harder than ever before to remain top of mind and relevant to their customers. In this ...