AI is becoming deeply embedded in game development, from procedural content generation and adaptive narratives to AI-assisted coding, art, and asset creation. Developers report major efficiency gains ...

Xbox faces a Q3 2026 revenue drop as new CEO Asha Sharma rethinks exclusivity and prepares to unveil Project Helix for ...

Rochester Institute of Technology’s Center for Media, Arts, Games, Interaction and Creativity (MAGIC) announced the winners of the first-ever New York State Game Development Challenge at an event on ...

AI tools are transforming indie and professional game development by accelerating asset creation, coding, and testing, but rising usage costs are prompting developers to refine their strategies.

Experts weigh in on how generative AI is shaking up the video game industry, from development to characters’ dialogue. Generative AI in video game development could transform the way people work or ...

Grok 3, an innovative AI model, is reshaping the landscape of game development and creative industries. By interpreting natural language prompts to generate complex code, it enables developers to ...

These days, it feels like developers are eager to show off their exciting new projects. But sometimes, those games run into unexpected hurdles, which can leave the game in so-called “development hell.

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...