The holiday season is about spending time with loved ones, which also means hearing all of the random words and phrases the young ones have picked up since you saw them last year. No thanks to the ...

If you thought English was hard, just wait until you hear what Gen Alpha is saying. This isn’t slang. It’s an entirely new language, and somehow Skibidi Rizz is a part of it. Press play if you dare.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha. Although this cohort, born between 2010 and 2024, is still too ...

While Gen Alpha and Gen-Z share certain traits, that framing overlooks the distinct environment shaping Gen Alpha’s worldview ...

In just a few years, the first students from Generation Alpha will begin their college search. Born after 2010, they are entering higher education as true digital natives whose earliest memories ...

If you have kids, you’ve probably heard them blurt out “6-7” recently, with emphasis on the seven. Something like six-seven. Gen Alpha are randomly repeating the numbers and laughing at the inside ...

To Gen Alpha, it’s just culture. What’s often dismissed as brain rot is not random noise. It’s a recognisable pattern of content built on repetition, absurdity and rhythm, designed not to explain ...