Hybrid events aren’t new. In fact, they’ve been happening for some time, but they are now a regular feature in every major domain. The manner in which businesses interact with their target audiences ...

The world of conferences and trade shows was hit as hard as an industry could possibly be hit by the Covid pandemic. The industry was completely dependent on physical events, which were almost totally ...

The pandemic has left business leaders with endless opportunities. The ways in which we engage with our audiences are changing by the day. No longer are we limited to in-person events—we now have ...

As streaming has moved through the pandemic years into a new normal that isn't exactly what anyone expected, the meaning of hybrid event streaming production and delivery that has emerged over the ...

B2B event marketing has evolved beyond single, isolated touchpoints. Today's audiences expect ongoing engagement, flexibility, and personalization; and, as a result, traditional event formats are less ...

Throughout 2020, Demand Gen Report has spoken with a variety of B2B marketing and sales practitioners and thought leaders about the effects of Covid-19 on the industry, as well as their own ...

Event producers, attendees, sponsors, and exhibitors were thrown into the deep end of the virtual-event pool in 2020. The reduced access to one-on-one interaction with and among attendees resulted in ...

Working at the office wasn’t the only casualty of the pandemic. Almost as soon as the Covid-19 virus began spreading in early 2020, organizations canceled in-person meetings, town halls, trade shows, ...