What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Retail loyalty programs promise savings, perks, and exclusive deals, but they’re also powerful tools for collecting customer data and influencing spending habits. While they can genuinely reward ...

In 1995, the inventor of Ethernet, Robert Metcalfe, famously predicted the collapse of the internet, only to literally eat his words in 1999. The lesson learned? The future always wins. Fast-forward ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

I spend well over 200 nights a year at properties participating in major hotel loyalty programs. But while there's a lot to love about these kinds of programs and the hotel elite status that can come ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Loyalty programs do not need to be rethought entirely. However, they do need to be accessible across the full journey.

As the holiday season approaches, loyalty programs become vital tools for brands to engage customers and drive revenue. In today's competitive retail environment, loyalty programs have evolved beyond ...

In today's fast-paced world, QSRs have become a staple for many consumers seeking convenient and affordable meals. To foster customer loyalty and drive repeat business, these restaurants have ...

What are the best UK loyalty programs, and how can you get more for less when you play online? If this is a question you want ...

Shawn Conahan outlines how banks and fintechs can operationalise rewards as financial infrastructure, embedding real-time ...