Stater Bros. Markets is making significant technology investments through two new partnerships that will modernize how it ...

MUMBAI: From bids to big bets, the programmatic playbook gets a new captain. Aayush Chauhan has been promoted to director of ...

Stater Bros. Markets is rolling out next-generation point-of-sale systems and programmatic in-store media through new partnerships with NCR Voyix and In-Store Marketplace. The moves aim to enhance ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

Tension: Brands crave control over programmatic advertising, yet the very act of seizing it often strips away the expertise that made it work. Noise: The in-house movement is framed as a binary choice ...

If programmatic media buying were a sport, media agencies would probably say they won their first Olympics medal this year. The vast majority (90%) of programmatic Olympics ad sales on Peacock are ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

In sync with its efforts to focus on out-of-home (OOH) advertising business, OUTFRONT Media Inc. OUT has announced the expansion of programmatic transit advertising in New York City's Metropolitan ...

Aayush Chauhan has been elevated to Director – Programmatic at WPP Media. He shared the update about his new role via a ...

Aayush Chauhan has bee. He shared the update about his new role through a LinkedIn post. “I’m excited to share that I’ve ...