AI is making performance easier to measure than ever. Deciding what that performance is worth is still up to people.

In our 2026 Performance Marketing survey with Harris Poll, we asked more than 300 marketing decision-makers about the trends ...

Suggested Citation: "Appendix F Commissioned Paper: Improving the Quality of Quality Measurement--John D. Birkmeyer, Eve A. Kerr, and Justin B. Dimick." Institute of ...

Performance measurement – if done right – can be a core activity to move the health care system to higher value for the American public, while rewarding health professionals and health care ...

Return on investment (ROI) is one of the most scrutinized metrics in marketing. Executives demand clear-cut numbers to justify their budgets, and marketers strive to demonstrate the effectiveness of ...

The different IBIS quality levels. The steps in the IBIS bench measurement procedure. Process for Quality Level 2a and Level 2b validation. The Input/Output Buffer Information Specification (IBIS) is ...