Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

In today’s consumer-centric retail and fashion market, data is king. And retailers and brands generate a lot of it. From sku-level product information to point of sale data, the numbers can help ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

In today’s data-driven landscape, businesses are continually seeking actionable insights to stay competitive. Prescriptive analytics, the advanced analytics discipline, goes beyond predictive ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

One of the biggest catchphrases in nearly every retail trend conversation today is the “Amazon effect.” And after looking at the latest sales data, it’s clear why that is. For example, Slice ...

In this special guest feature, Nick Hedges, President and CEO at Velocify, discusses the importance of prescriptive analytics and utilizing data effectively, particularly for B2B sales. Nick is a 15 ...

Our brains are constantly required to rapidly make complex decisions. For example, your team is approaching the deadline for a product launch, and it becomes apparent that you won’t be able to meet ...