Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. The idea for QR codes was first conceived to help track automotive ...

What is a QR Code? A quick-response code (QR code) is a type of barcode that contains data for a locator, an identifier, and web tracking. QR codes have been around for a long time. They were first ...

Uniqode reports that dynamic QR Codes can route users to different destinations based on context, enhancing marketing strategies and user engagement.

QR codes, short for quick-response codes, are designed to store information for easy sharing. For example, instead of making someone open a browser on their phone and manually type out a specific URL ...

Uniqode reports that QR Code engagement is stable, but brands must improve execution to meet consumer expectations for ...

Uniqode reports many marketers excel in QR Code engagement but struggle to connect scans to revenue, highlighting the need ...

QR codes that were once seen as a convenient shortcut for checking menus or paying bills have increasingly been turned into weapons. Fake delivery texts, counterfeit payment links and malicious codes ...

At the most recent NewFronts, TV manufacturers Samsung and LG and Fox-owned streaming service Tubi all talked about integrating QR codes into their ad offerings. The technology, which grew in ...