Tim Cook got his share of advice from Steve Jobs on how to be successful at Apple, now he's asking John Ternus never to forget his 'north star'

Apple Inc. AAPL CEO Tim Cook says the advice Steve Jobs gave him in 2011 helped guide his 15-year run at the company, and he ...
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Tim Cook urges John Ternus to protect Apple's 'North Star'

Cook's leadership advice: Tim Cook told John Ternus to focus on high-impact priorities and keep Apple's 'North Star'—creating the best products—in clear view. Legacy of past guidance: Cook's ...

Apple's Tim Cook says AI-fueled 'RAMmageddon' will make your next laptop and phone a lot pricier

But even Apple CEO Tim Cook recently flagged memory prices as a key hindrance to future revenue during the company's Q2 2026 ...

Tim Cook is in the room and Warren Buffett invites him to 'take a bow'

Ahead of Tim Cook's retirement, the Apple CEO got an extended tribute from Warren Buffett. Cook "succeeded a legend," Buffett ...

What The Pundits Missed About Tim Cook’s Leadership

Tim Cook leaves Apple ten times more valuable than he found it. The real story is how he expanded where the company itself ...

We’re Going to Miss Tim Cook

Apple’s departing CEO helped bring billions out of poverty through globalization.

Tim Cook will step down as Apple CEO and hand reins over to the iPhone maker’s hardware leader

Apple CEO Tim Cook is stepping down from the job that he inherited from the late Steve Jobs, ending a nearly 15-year reign that saw the company’s market value soar by more than $3.6 trillion during an ...