Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...
Spotify Premium subscribers were subjected to ads despite paying for an ad-free experience. The brand has now corrected this issue, so ads for Premium members should be a thing of the past. Spotify ...
YouTube's video platform is reportedly causing issues for people with ad block, but the problems seem restricted to one browser: Opera GX. Users claim that even with ...
For more crisp and insightful business and economic news, subscribe to The Daily Upside newsletter. It's completely free and we guarantee you'll learn something new every day. Elon Musk fired most of ...
Reports of sexually explicit ads appearing on YouTube have gone up significantly, with users getting increasingly concerned about the platform’s content moderation efforts. A new incident shared on ...
Everyone in ad tech complains about fragmentation. No one actually fixes it. Because, let’s be real, why would they? Ad tech is stuck in a paradox. The industry loves to talk about how inefficient, ...
New data shows the ad quality problem is bigger than expected, and so is the revenue opportunity for publishers who tackle it head-on. Peggy Anne Salz takes a look at a longstanding issue… In today’s ...