Apple today announced AI additions to its Xcode development environment, aiming to increase the productivity of programmers building apps across Apple's product line. For those of you who aren't ...

A Digiday report says Apple TV is "quietly" exploring new advertising products for streaming — but the target may be real soccer, not "Ted Lasso." Apple TV+ soon will be the lone major streaming ...

Add Yahoo as a preferred source to see more of our stories on Google. Apple Hires Sony Pictures TV Chiefs Jamie Erlicht, Zack Van Amburg to Oversee Video Programming Apple has hired Sony Pictures ...

With Ted Lasso’s second season breaking Apple TV Plus records, Severance enjoying major buzz, and CODA and The Tragedy of Macbeth landing Oscar nods, it’s worth asking: has Apple TV Plus finally made ...