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The White House Names Peter Arnell as U.S. Chief Brand Architect within the National Design Studio
The White House today announced Peter Arnell as the first-ever Chief Brand Architect of the United States, a founding ...
You might know him from Tropicana’s failed rebrand or that infamous Mike Tyson Super Bowl ad. The Trump administration just ...
Peter Arnell is now America's first chief brand architect, tasked with unifying 27,000 federal websites by July 4. The studio has already failed accessibility audits.
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