Starbucks made some major changes to its long-standing loyalty program last month.

CVS, Amazon, and IKEA are among the 350 companies with the best loyalty and rewards programs, according to research from USA TODAY and Plant-A.

Perks include enhanced credit card rewards, cash rewards on some lending services and higher savings rates, the Pittsburgh-based super-regional said.

Early data shows the coffee chain's new 60-star redemption option has become its most popular, with more than a quarter of ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Value is key to the loyalty revamp, and the approach could drive in-restaurant traffic and help the company win over less ...

Loyal customers are invaluable to any business. Implementing a customer loyalty program can be a fantastic strategy to enhance customer retention and drive recurring revenue. In many instances, such ...

Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a ...

There are many different things to consider when it comes to getting your business off the ground. Naturally, reaching out to new customers with advertising, marketing campaigns, and promotional ...

If you want to earn rewards points at Best Buy, you'll have to take out a Best Buy credit card to be able to redeem them. Some customers hate the idea. The company's free "My Best Buy" program has for ...

Loyalty programs are no longer just about points—they’re about building real, lasting relationships. The most successful ones blend personalization, emotional connection, and clear value for both ...

Opinions expressed by Entrepreneur contributors are their own. With the skyrocketing cost of customer acquisition, it makessense to focus on retaining and up-selling current customers. Itcan cost as ...