A loyalty strategy is now viewed as a must for restaurant brands. But many operators feel their programs are falling short, a ...

Google now suppports structured data for loyalty program benefits like member prices and points. This information can be displayed directly in search results alongside products. Businesses without ...

Sprouts Farmers Market’s loyalty program might be reaching full speed at just the right time because during the first quarter ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

Retail loyalty programs are shifting toward AI-powered personalization built on unified, high-quality data and strict privacy compliance. Brands are moving from points-based rewards to emotional, ...

This will enable you to show your special membership pricing in Google Search, espesially if you don't use Merchant Center to send Google this data. Some retailers and brands offer annual membership, ...

In 2026, loyalty programs are evolving into data-driven engagement platforms, with transparent data practices and unified systems becoming key differentiators. Companies are adopting consent-based ...

Today’s customers expect brands to recognize their preferences while offering a personal connection that feels genuine and tailored to their needs. A handful of companies have found a formula that ...

Customer expectations are shifting, and engagement with traditional loyalty programs continues to decline. Many organizations still struggle to align loyalty initiatives with measurable business ...

I own a McLaren. No, I don’t have a high-performance sports car in my garage. But I do have one in my digital wallet. My McLaren MSO Genesis Lab #268 digital collectible provides me with opportunities ...

Remember the iconic scene from Parks and Recreation, where Ron throws out his whole computer after learning about cookies? Well, we believe he would be a very happy camper in 2025! We all know how ...