I’m excited to share that I’ve been promoted to director of programmatic WPP Media,” Jat wrote, adding that he looks forward to the “next chapter”. Before the elevation, Jat served as Associate ...

MUMBAI: From bids to big bets, the programmatic playbook gets a new captain. Aayush Chauhan has been promoted to director of ...

SuiteDSP, developed within the Screencore programmatic ecosystem, the new global omnichannel demand-side platform built for ...

As part of this broader ecosystem expansion, Screencore has now introduced SuiteDSP, its new omnichannel buying platform ...

Tension: Brands crave control over programmatic advertising, yet the very act of seizing it often strips away the expertise that made it work. Noise: The in-house movement is framed as a binary choice ...

With more than $200 billion in digital advertising now traded programmatically in the United States and automation increasingly shaping how media is bought and sold, industry leaders are moving to ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

Stater Bros. Markets is rolling out next-generation point-of-sale systems and programmatic in-store media through new partnerships with NCR Voyix and In-Store Marketplace. The moves aim to enhance ...

Aayush Chauhan has been elevated to Director – Programmatic at WPP Media. He shared the update about his new role via a ...

Aayush Chauhan has bee. He shared the update about his new role through a LinkedIn post. “I’m excited to share that I’ve ...