Forbes contributors publish independent expert analyses and insights. David Henkin helps organizations and individuals innovate and grow. Predictive analytics has evolved from a niche discipline into ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...

Adobe recently unveiled its new Adobe Marketing Cloud Exchange and upgrades to its Marketing Cloud solutions for predictive marketing, real-time analytics and mobile marketing. Loni Stark, Director of ...

Global app releases surged in early 2026, with AI-powered tools and predictive analytics driving a sharp increase in development. Data shows a 60% year-over-year rise across platforms in Q1, with iOS ...

Voiso, a global provider of AI-powered contact center solutions, has outlined key shifts in how business leaders are approaching analytics investments in 2026, emphasizing the growing demand for ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

SAP has made a series of updates to its InfiniteInsight predictive modeling software and Lumira data-visualization tool in a bid to shore up its foothold in the analytics market. InfiniteInsight 7.0 ...

Learn about how predictive analytics works, the types, benefits, use cases, and top tools. Predictive analytics is a process that uses statistics and modeling techniques to make informed decisions and ...