The Transit Tech Lab in New York City has opened the application period for its fifth technology challenge to focus on areas like operational efficiency and human capital. The Transit Tech Lab is a ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

In The Legend of Zelda: Breath of the Wild, the Akkala Ancient Tech Lab is important for those seeking powerful weaponry. Built from an old lighthouse by Robbie, a Sheikah researcher, the lab ...

Over the course of eight weeks, beginning in May 2024, the startups worked with one or more of the participating transit agencies. The following test results highlight how their technologies can help ...

Developed in collaboration with Amazon, NBCUniversal, FreeWheel, and Index Exchange, the proposed standards aim to improve ad delivery for live streaming events When you purchase through links on our ...

The IAB Tech Lab is officially rebranding its Seller Defined Audiences curation spec as “Curated Audiences,” its CEO Anthony Katsur confirmed to AdExchanger on Wednesday. When a buzzword like ...

NEW YORK, Jan. 6, 2026 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can ...

The U.S. Marine Corps and Naval Information Warfare Center Pacific will set up a technology lab in late January to allow engineers and other experts to develop prototypes into scalable, deployable 5G ...

The updates aim to provide better transparency for programmatic advertising on live and near-live CTV programming ...