Meta's Threads is no Twitter. It also looks like it's on pace to eclipse the old Twitter's user base. That's hard to understand. Threads doesn't seem nearly as lively as the old Twitter. What gives?

Two years in, Threads is starting to look more and more like the most viable challenger to X. It passed 350 million monthly users earlier this year and Mark Zuckerberg has predicted it could be Meta's ...

Meta's Threads app can do more than meets the eye.

Threads is now consistently surpassing X in daily US users, data shows. While X's user base remains relatively flat, it still has Threads beat on monthly users. Mark Zuckerberg is bullish on Threads, ...

A new report from market intelligence provider Similarweb shows Meta’s Threads app surpassing X in daily active mobile users, having further increased its user count in previous months while X’s ...

Threads just got a little closer to services like Mastodon. The post-Twitter world is fractured among a handful of potential alternate social networks—which is exciting, but also annoying. Things got ...

Nearly 35 million new users have flocked to Instagram’s Threads this month as the Meta platform seeks to capture users leaving X and keep an edge over emerging platform Bluesky. The growth rate for ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. One of the most anticipated changing of the ...

Threads, Meta’s X competitor that looked to capitalize on user discontent with billionaire Elon Musk’s acquisition and rebranding of Twitter, is inching closer to potentially overtaking X in daily ...

In response to user feedback, Instagram’s Threads will now let users turn off automatic sharing of their Threads posts to other apps, including Instagram and Facebook — a move that had not gone down ...

Meta’s Threads is on a roll. The social networking app is now home to more than 400 million monthly active users, Meta shared with Fast Company on Tuesday. That’s 50 million more than just a few ...

Threads, Meta’s microblogging service, is growing at a fast pace as users gravitate to the app over rivals like X. During the company’s fourth-quarter earnings presentation on Wednesday, CEO Mark ...