Instacart introduces new short-form, vertical feed for advertisers

Instacart (CART) launches “Immersive Feed,” a vertical video recipe feed in-storefronts to boost discovery and Instacart Ads ...
Opinion

Instacart is testing camera-ready AI shopping carts that sound convenient, but equally scary

Instacart's Caper Carts bring fast checkout, coupons, and loyalty perks to Weis stores, but their cameras, location tracking, and in-aisle ads make the grocery cart feel like a data machine.
FuturismOpinion

Grocery Stores Deploying “AI Shopping Carts” Stuffed With Cameras to Track Your Exact Coordinates and Bombard You With Ads

Grocery stores throughout the US are increasingly deploying AI-integrated shopping carts to surveill shoppers and inundate ...
Total Retail

Add-to-Cart is a Vanity Metric. Here's What Brands Should Measure Instead

Retail media ad spend in the U.S. is forecast to hit $71.09 billion in 2026, according to EMARKETER. Yet despite the ...