YouTube unveiled new creator shows, sponsor tools, AI-powered ads, and TV shopping features during Brandcast 2026.

The company is trying to help streaming influencers, who are increasingly being wooed by competitors like Netflix and TikTok.

YouTube has launched Creator Partnerships, an integrated platform replacing BrandConnect, to help brands and creators collaborate more effectively. The tool, revealed at the 2026 YouTube NewFronts, ...

“Creator marketing is at an inflection point,” declared Anne Marie Nelson-Bogle, VP, Ads Marketing, YouTube on Thursday at the video giant’s NewFronts presentation to ad buyers. With both audiences ...

PBS is expanding its already sizable YouTube footprint through a partnership with ITVS, the San Francisco–based producer of Independent Lens. The organizations have jointly launched PBS Documentaries, ...

YouTube creators can start making money earlier in their careers. On Wednesday, the company said it's reducing the Shopping affiliate program subscriber threshold from 1,000 to 500. The affiliate ...

YouTube is making it easier than ever for creators to earn money by sharing product recommendations in their videos. Starting today, the company will allow YouTubers with at least 500 subscribers to ...

POLAND – 2023/07/13: In this photo illustration a YouTube logo seen displayed on a smartphone. (Photo Illustration by Mateusz Slodkowski/SOPA Images/LightRocket via Getty Images) It’s about to get ...

In today’s Tech Bytes, YouTube is partnering with World Cup organizer FIFA. The new deal mirrors FIFA’s agreement with TikTok and allows World Cup media partners to stream a select number of full ...

FIFA is turning to streaming platforms to maximize its return on the 2026 World Cup. Two months after announcing a "Preferred Platform" partnership with TikTok, the organization has now struck a ...

FIFA has announced a partnership with YouTube that will allow media partners and creators to expand their content ahead of the 2026 World Cup. As part of the deal, World Cup broadcast partners will ...

In line with its recent deal with TikTok, FIFA has added YouTube as a second “Preferred Platform” partner to spotlight premium content across social media and streaming during the upcoming 2026 World ...