Coke's New AI-Generated Ad Required 100 Staff and 70,000 AI-Generated Clips, and It Still Looks Like Garbage
Coke's New AI-Generated Ad Required 100 Staff and 70,000 AI-Generated Clips, and It Still Looks Like Garbage
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DreamTeller: Startups | Investing | Motivation on Instagram: "Coca-Cola has always been a master of storytelling in advertising, and this campaign is one of the best examples. It marked the start of an Emmy-winning series that ran for five years, introducing viewers to a hidden world inside every Coke vending machine. The campaign was brought to life by directors Todd & Kylie at Psyop, with live-action sequences directed by Peter Lydon at Hungry Man. It’s never just about a soda, it’s about mome
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